Czinkota, Michael R. International marketing / Michael R. Czinkota, Ilkka A. Ronkainen - 4th ed. , international ed. - Fort Worth, Tex. : Dryden Press, c1995 - 815 p. : ill. (some col.), col. maps - The Dryden Press series in marketing . Includes bibliographical references and index ISBN: 0030983428 Subjects--Topical Terms: EXPORT MARKETING LC Class. No.: HF1416 / C946I 1995