TY - BOOK AU - Czinkota,Michael R. AU - Ronkainen,Ilkka A. TI - International marketing T2 - The Dryden Press series in marketing SN - 0030983428 AV - HF1416 C946I 1995 PY - 1995/// CY - Fort Worth, Tex. PB - Dryden Press KW - EXPORT MARKETING N1 - Includes bibliographical references and index ER -