TY  - BOOK
AU  - Menin,Ben
AU  - Benning,Arthur E.
AU  - Benning,Lee Edwards
TI  - The power of point-of-purchase advertising
AV  - HF5828 M464P
PY  - 1992///
CY  - New York, N.Y.
PB  - AMACOM
KW  - ADVERTISING, POINT-OF-SALE
ER  -