Jain, Subhash C. <br/><br/>
Marketing planning & strategy : casebook 

 - 6th ed. 
 - Australia :  South-Western College,  2001 
 - 363 p. 
<br/><br/><label>ISBN: </label>0324062621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.13  / J346M 2001