TY  - BOOK
AU  - Jain,Subhash C.
TI  - Marketing planning & strategy : casebook
SN  - 0324062621
AV  - HF5415.13 J346M 2001
PY  - 2001///
CY  - Australia
PB  - South-Western College
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
ER  -