TY  - BOOK
AU  - Cravens,David W.
TI  - Strategic marketing
AV  - HF5415.135 C728S 1997
PY  - 1997///
CY  - Chicago, Ill.
PB  - Irwin
KW  - MARKETING
KW  - DECISION MAKING
KW  - MANAGEMENT
KW  - CASE STUDIES
ER  -