TY  - BOOK
AU  - French,Warren A.
AU  - Sekely,William S.
AU  - Gates,Roger H.
TI  - Views of marketing : a reader
AV  - HF5415 F736V
PY  - 1979///
CY  - New York, N.Y.
PB  - Harper & Row
KW  - MARKETING
KW  - ADDRESSES, ESSAYS, LECTURES
ER  -