Vanden Bergh, Bruce G. Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz - Lincolnwood, Ill. : NTC Business, c1999 - 582 p. : ill. (some col.) Includes bibliographical references and index ISBN: 0844229903 Subjects--Topical Terms: ADVERTISING LC Class. No.: HF5823 / V362A