TY  - BOOK
AU  - Vanden Bergh,Bruce G.
AU  - Katz,Helen
TI  - Advertising principles: choice, challenge, change 
SN  - 0844229903
AV  - HF5823 V362A
PY  - 1999///
CY  - Lincolnwood, Ill.
PB  - NTC Business
KW  - ADVERTISING
N1  - Includes bibliographical references and index
ER  -