Smith, Garry D.
Business strategy and policy /
Garry D. Smith, Danny R. Arnold, Bobby G. Bizzell
- 3rd ed.
- Boston, Mass. : Houghton Mifflin, c1991
- 380 p. : ill.
Includes bibliographical references and index
0395433673
STRATEGIC PLANNING
STRATEGIC PLANNING--CASE STUDIES
HD30.28 / S647B 1991