TY  - BOOK
AU  - Aaker,David A.
AU  - Joachimsthaler,Erich
TI  - Brand leadership
SN  - 0684839245
AV  - HD69 .B7 A243B
PY  - 2000///
CY  - New York, N.Y.
PB  - Free Press
KW  - BRAND NAME PRODUCTS
KW  - UNITED STATES
KW  - MANAGEMENT
ER  -