Assael, Henry <br/><br/>
Consumer behavior and marketing action 

 - 5th ed. 
 - Cincinnati, Ohio :  South-Western College,  1995 
 - 749 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR<br/>MOTIVATIONAL RESEARCH (MARKETING)
<br/><br/><label>LC Class. No.: </label>HF5415.32  / A872C 1995