Mudie, Peter <br/><br/>
The management and marketing of services 

 - Oxford :  Butterworth-Heinemann,  1993 
 - 269 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMER SERVICE<br/>SERVICE INDUSTRIES--MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.5  / M82M