TY  - BOOK
AU  - Mudie,Peter
AU  - Cottam,Angela
TI  - The management and marketing of services
AV  - HF5415.5 M82M
PY  - 1993///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - CUSTOMER SERVICE
KW  - SERVICE INDUSTRIES
KW  - MARKETING
ER  -