Meeske, Milan D. <br/><br/>
Copywriting for the electronic media :  a practical guide 

 - 3rd ed. 
 - Belmont, Calif. :  Wadsworth Pub. Co.,  1998 
 - 295 p. 
<br/><br/><label>ISBN: </label>0534507549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>BROADCAST ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5825  / M437C 1998