TY  - BOOK
AU  - Jones,John Philip,ed
TI  - International advertising : realities and myths
SN  - 0761912452
AV  - HF5823 I573
PY  - 2000///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - ADVERTISING
KW  - ADVERTISING MEDIA PLANNING
KW  - ADVERTISING, COMPARISON
ER  -