TY  - BOOK
AU  - Jenkins,Mark
TI  - The customer-centred strategy : thinking strategically about your customers
AV  - HF5415.3 J464C
PY  - 1997///
CY  - London
PB  - Pitman
KW  - CONSUMER SATISFACTION
KW  - COMPETITION
KW  - STRATEGIC PLANNING
KW  - CUSTOMER SERVICES
ER  -