TY  - BOOK
AU  - Tom,Gail
TI  - Applications of consumer behavior: readings and exercises 
SN  - 0130392480
AV  - HC110 .C6 T65A
PY  - 1984///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - CONSUMERS
KW  - MARKET SURVEYS
N1  - Includes bibliographical references
ER  -