TY  - BOOK
AU  - Kotler,Philip
AU  - Cox,Keith K.,ed
TI  - Marketing management and strategy
AV  - HF5415.13 K674M 1988
PY  - 1988///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - MARKETING
KW  - MANAGEMENT
ER  -