TY  - BOOK
AU  - Guiltinan,Joseph P.
AU  - Paul,Gordon W.
TI  - Marketing management : strategies and programs
AV  - HF5415.13 G844M 1994
PY  - 1994///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - MARKETING
KW  - MANAGEMENT
ER  -