Dictionary of marketing terms 

 - 2nd ed. 
 - Chicago, Ill. :  American Marketing Association,  1996 
 - 316 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--DICTIONARIES
<br/><br/><label>LC Class. No.: </label>HF5414  / D527 1996