Brown, Rick <br/><br/>
Market focus : achieving and sustaining marketing effectiveness 

 - Oxford :  Butterworth-Heinemann,  1993 
 - 215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>STRATEGIC PLANNING
<br/><br/><label>LC Class. No.: </label>HF5415.13  / B768M