TY  - BOOK
AU  - Boyd,Harper W.
AU  - Walker,Orville C.,Jr
TI  - Marketing management : a strategic approach
AV  - HF5415.13 B692M
PY  - 1990///
CY  - Homewood, Ill.
PB  - Irwin
KW  - MARKETING
KW  - MANAGEMENT
ER  -