TY  - BOOK
AU  - Piirto,Rebecca
TI  - Beyond the marketing power mind of psychographics games
AV  - HF5415.13 P547B
PY  - 1992///
CY  - Ithaca, N.Y.
PB  - American Demographics
KW  - MARKETING RESEARCH
KW  - PSYCHOGRAPHICS
KW  - CONSUMERS
ER  -