Kotler, Philip. <br/><br/>
Marketing management : analysis, planning, and control 

 - 5th ed. 
 - Scarborough, Ont. :  Prentice-Hall Canada,  1985 
 - 839 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.13  / K674M 1985