TY  - BOOK
AU  - Kotler,Philip
AU  - Turner,Ronald E.
TI  - Marketing management : analysis, planning, and control
AV  - HF5415.13 K674M 1985
PY  - 1985///
CY  - Scarborough, Ont.
PB  - Prentice-Hall Canada
KW  - MARKETING
ER  -