Peter, J. Paul <br/><br/>
Marketing management : knowledge and skills 

 - 5th ed. 
 - Boston, Mass. :  Irwin/McGraw-Hill,  1998 
 - 944 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / P473M 1998