TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management : knowledge and skills
AV  - HF5415.13 P473M 1998
PY  - 1998///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - MARKETING
KW  - MANAGEMENT
ER  -