Marra, James L. <br/><br/>
Advertising creativity : techniques for generating ideas 

 - Englewood Cliffs, N.J. :  Prentice-Hall,  1990 
 - 241 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>CREATIVE ABILITY
<br/><br/><label>LC Class. No.: </label>HF5823  / M377A