TY  - BOOK
AU  - Marra,James L.
TI  - Advertising creativity : techniques for generating ideas
AV  - HF5823 M377A
PY  - 1990///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - ADVERTISING
KW  - CREATIVE ABILITY
ER  -