TY  - BOOK
AU  - Jones,John Philip,ed
TI  - How to use advertising to build strong brands
SN  - 0761912436
AV  - HF6161 .B4 H687
PY  - 1999///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - ADVERTISING
KW  - BRAND NAME PRODUCTS
ER  -