TY - BOOK AU - Kotler,Philip AU - Bowen,John AU - Makens,James TI - Marketing for hospitality and tourism AV - TX911.3 .M3 K674M PY - 1996/// CY - Upper Saddle River, N.J. PB - Prentice Hall KW - HOSPITALITY INDUSTRY KW - MARKETING KW - TOURIST TRADE ER -