TY  - BOOK
AU  - Engel,James F.
AU  - Warshaw,Martin R.
AU  - Kinnear,Thomas C.
TI  - Promotional strategy : managing the marketing communications process
AV  - HF5415 E533P 1994
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - MARKETING
KW  - ADVERTISING
KW  - MANAGEMENT
ER  -