TY  - BOOK
AU  - Rapp,Stan
AU  - Collins,Tom
TI  - The great marketing turnaround : the age of the individaul-and how to profit from it
AV  - HF5415 R366G
PY  - 1992///
PB  - Plume
KW  - MARKETING
KW  - ADVERTISING
KW  - SALES PROMOTION
ER  -