TY  - BOOK
AU  - Barban,Arnold M.
AU  - Cristol,Steven M.
AU  - Kopec,Frank J.
TI  - Essentials of media planning: a marketing planning
AV  - HF5826.5 B372E 1987
PY  - 1987///
CY  - Lincolnwood, Ill.
PB  - NTC Business
KW  - MARKETING
KW  - SALES MANAGEMENT
KW  - SALES PROMOTION
KW  - MARKETING MEDIA PLANNING
ER  -