Pelsmacker, Patrick de <br/><br/>
Marketing communications / 
Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh 
 - Harlow :  Financial Times Prentice Hall,  2001 
 - 509 p. :  col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273638718 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING--EUROPE<br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5415.123  / P447M