TY  - BOOK
AU  - Pelsmacker,Patrick de
AU  - Geuens,Maggie
AU  - Bergh,Joeri Van den
TI  - Marketing communications
SN  - 0273638718
AV  - HF5415.123 P447M
PY  - 2001///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - COMMUNICATION IN MARKETING
KW  - EUROPE
KW  - ADVERTISING
N1  - Includes bibliographical references and index
ER  -