Jewler, A. Jerome <br/><br/>
Creative strategy in advertising 

 - 7th ed. 
 - Australia :  Wadsworth/Thomson Learning,  2001 
 - 312 p. 
<br/><br/><label>ISBN: </label>053455783X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>ADVERYISING LAYOUT AND TYPOGRAPHY
<br/><br/><label>LC Class. No.: </label>HF5825  / J484C 2001