TY  - BOOK
AU  - Jewler,A.Jerome
AU  - Drewniany,Bonnie L.
TI  - Creative strategy in advertising
SN  - 053455783X
AV  - HF5825 J484C 2001
PY  - 2001///
CY  - Australia
PB  - Wadsworth/Thomson Learning
KW  - Advertising copy
KW  - ADVERYISING LAYOUT AND TYPOGRAPHY
ER  -