TY  - BOOK
AU  - Barban,Arnold M.
AU  - Cristol,Steven M.
AU  - Kopec,Frank J.
TI  - Essentials of media planning: a marketing viewpoint
AV  - HF5826.5 B372E 1993
PY  - 1993///
CY  - Lincolnwood, Ill.
PB  - NTC Business
KW  - ADVERTISING MEDIA PLANNING
KW  - MARKETING
ER  -