Schoell, William F. <br/><br/>
Marketing : contemporary concepts and practices 

 - 5th ed. 
 - Boston, Mass :  Allyn and Bacon,  1992 
 - 781 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415  / S363M 1992