TY  - BOOK
AU  - Davis,Joel J.
TI  - Advertising research : theory and practice
AV  - HF5814 D384A
PY  - 1997///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - ADVERTISING
KW  - RESEARCH
KW  - UNITED STATES
ER  -