Severin, Werner J. <br/><br/>
Communication theories :  origins, methods, and uses in the mass media / 
Werner J. Sverin, James W. Tankard, Jr. 
 - 5th ed. 
 - New York, N.Y. :  Longman,  c2001 
 - 411 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0801333350 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MASS MEDIA<br/>COMMUNICATION
<br/><br/><label>LC Class. No.: </label>P90  / S483C 2001