TY  - BOOK
AU  - Severin,Werner J.
AU  - Tankard,James W.
TI  - Communication theories: origins, methods, and uses in the mass media 
SN  - 0801333350
AV  - P90 S483C 2001
PY  - 2001///
CY  - New York, N.Y.
PB  - Longman
KW  - MASS MEDIA
KW  - COMMUNICATION
N1  - Includes bibliographical references and index
ER  -