Yadin, Daniel L. <br/><br/>
Creative marketing communications : a guide to planning, skills and techniques 

 - 2nd ed. 
 - London :  Kogan Page,  1998 
 - 277 p. 
<br/><br/><label>ISBN: </label>0749427043 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING<br/>PUBLIC RELATIONS<br/>ADVERTISING<br/>Advertising copy.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / Y324C 1998