TY  - BOOK
AU  - Yadin,Daniel L.
TI  - Creative marketing communications : a guide to planning, skills and techniques
SN  - 0749427043
AV  - HF5415.123 Y324C 1998
PY  - 1998///
CY  - London
PB  - Kogan Page
KW  - COMMUNICATION IN MARKETING
KW  - PUBLIC RELATIONS
KW  - ADVERTISING
KW  - Advertising copy
ER  -