TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Mittal,Banwari
AU  - Newman,Bruce I.
TI  - Customer behavior : consumer behavior and beyond
AV  - HF5415.32 S537C
PY  - 1999///
CY  - Fort Worth, Tex.
PB  - Dryden Press
KW  - CONSUMER BEHAVIOR
KW  - CONSUMERS' PREFERENCES
KW  - CONSUMER SATISFACTION
KW  - MARKETING
ER  -