TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Ilkka A.
TI  - Global marketing
AV  - HF1416 C946G
PY  - 1996///
CY  - Fort Worth, Tex.
PB  - Dryden
KW  - EXPORT MARKETING
KW  - MANAGEMENT
KW  - INTERNATIONAL BUSINESS ENTERPRISES
ER  -