TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications : contexts, contents and strategies
SN  - 0130102296
AV  - HF5415.123 F544M 1999
PY  - 1999///
CY  - Harlow
PB  - Financial Time/Prentice Hall
KW  - COMMUNICATION IN MARKETING
KW  - MARKETING CHANNELS
KW  - SALES PROMOTION
ER  -