Walker, Orville C., Jr. <br/><br/>
Marketing strategy : planning and implementation 

 - 2nd ed. , international ed. 
 - Chicago, Ill. :  Irwin,  1996 
 - 392 p. 
<br/><br/><label>ISBN: </label>0256206929 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / W344M 1996